The Station Partnership Program is a strategic initiative designed by LRMC and PHAR to create partnerships with well-established brands for a range of LRMC operated assets. The distinctive characteristic of this Program is that the Station Partner acquires the right to name a station and thereby obtains a marketing property to holistically promote products and services, stimulate customer retention and increase market share.
The Program intends to provide partners with an opportunity for creative integration. The goal is to develop long-term relationships that will provide sustained value. Strategic partnership opportunities may be customized to meet specific business objectives and will include a holistic combination of benefits that include branding, advertising, communication, promotion, plus online and on-site activation.
If interested to submit a proposal to the Station Partnership Program, please download the brochure for the framework, criteria, forms and other requirements.