TOURISM CAMPAIGN
ikotMNL was launched in 2018 as a tourism campaign, in partnership with the Department of Tourism (DOT) and local tour operators to promote rediscovery of Metro Manila’s historical spots and landmarks that are accessible by riding the LRT-1. Through LRT-1’s ikotMNL, local and foreign tourists can rediscover more of Intramuros, Binondo, or Quiapo since they can take the train and have more time to explore Manila for food, shopping, museums, and parks.
Mamasyal
Take the LRT1 and rediscover the glorious history of Manila through its beautiful museums such as the National Museum near United Nations Avenue Station and architectural wonders like Manila Cathedral, a five minute walk from Central Terminal. Release your inner artsy when you marvel around what was once known as the glamour strip of the country’s capital, Escolta. Go ikotMNL and experience Manila like never before.
Mag-food trip
Indulge in marvelous gastronomic experience as you eat your way around Manila. Taste the rich and delicious cuisine and signature desserts of Manila’s famous old charming restaurants and newly opened food hubs in Binondo, Escolta, Malate and Intramuros.
Mag-shopping
You’ll never run out of places to go thrift shopping and test your bargaining skills when in Manila. Score stylish yet affordable accessories, clothes, souvenir items, and home decor when you visit shops, malls, and bazaars around the city.
MOBILE APP FOR INTEGRATED MOBILITY
In support of this campaign and in keeping with its mission of providing a convenient journey for its commuters, LRMC developed the ikotMNL mobile app and launched it in November 2019. A first-of-its-kind in the Philippine railway industry, ikotMNL app is a useful and convenient tool for the riding public by empowering commuters with better access to information.
Key features are:
• Train arrivals and departures
• Fare information
• Crowd monitoring
• Safety reminders, passenger advisories
• News and announcements
• Point-to-point navigation via Sakay.ph
• Contact tracing via BLE technology
• Customer service assistance and feedback report
Despite having the oldest fleet, LRMC strives to be at the forefront of providing safe, quality, and reliable train services to the riding public. LRMC’s vision of integrated mobility is a future where the commuter will have seamless travel in his first, next, and last rides. With innovation and customer-focus as part of the company’s core values, LRMC leverages technology to empower its passengers through real-time information and change the way it moves people.