LRT-1 private operator Light Rail Manila Corporation (LRMC) is celebrating a double victory after receiving multiple awards at the 20th Philippine Quill Awards by the International Association of Business Communicators (IABC) and the 59th Anvil Awards by the Public Relations Society of the Philippines (PRSP). These recognitions highlight LRMC’s commitment to impactful communication campaigns that benefit LRT-1 passengers, the community, and the nation.
Quill Awards Glory
LRMC garnered top honors at the Philippine Quill Awards, receiving the coveted Top Award for Communication Management for its Corporate Social Responsibility (CSR) program with Binhi English Literacy Foundation titled ‘LRMC building a foundation learning and literacy thru Binhi Partnership,’ which fosters learning and literacy among scholars of LRMC at Marcela Marcelo Elementary School in Malibay, Pasay City.
The partnership with Binhi English Literacy Foundation garnered another Award of Merit under Community Relations category, as well as an Award of Excellence in Corporate Social Responsibility.
LRMC further solidified its success with an Award of Excellence under Community Relations category for its #RideSafeOnLRT1 Vaccination Drive implemented during the COVID-19 pandemic in partnership with various local government units.
Anvil Awards Accolade
LRMC’s success continued at the Anvil Awards, where it bagged a Silver Award under the Public Relations Program in Automotive and Transportation category for its innovative LRT-1 QR Ticketing System, the first of its kind in the Philippine railway industry. This award underscores the importance of public relations as a tool in communicating technological advancements, as well as LRMC’s commitment to upgrading the commuter experience.
“LRMC is honored to be recognized for our communication efforts and stakeholder programs. These awards are a testament to our commitment to empower the communities we serve. We believe in building communication skills for the future, and our partnership with Binhi is a shining example of this dedication,” LRMC Corporate Communications and Customer Relations Head Jacqueline S. Gorospe said.
LRMC’s commitment to its passengers and the community extends beyond its core operations, as evidenced by its award-winning communication initiatives. These recognitions serve as a motivation for LRMC to continue striving for excellence in all aspects of its operations.
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